Amera Imaging
Amera is transforming the imaging experience by delivering personal, accurate, and efficient care with professionalism and empathy at its core.
The goal was to craft a brand identity and website that seamlessly reflects the company’s ethos of modernity, compassion, and expertise.
Branding | Website Design | Art Direction
Inspired by the company's ethos of compassion, a rounded serif typeface was chosen for the primary logo mark, lending an approachable and inviting touch. This welcoming choice is complemented by a clean, sans-serif font to ensure the brand retains a professional and easily accessible aesthetic.
Logo
The website's homepage aims to create a warm and inviting experience by featuring imagery that highlights people, fostering an approachable and human-centric atmosphere.
Website Homepage
A series of illustrative icons was crafted to visually represent and guide users through the typical steps and experience of visiting Amera, ensuring a seamless and intuitive journey.
Icon Design
The services page offers an intuitive, image-rich, and visually captivating experience, employing icons to guide users through the anticipated patient journey while showcasing each service through warm and inviting visuals.
Services Website PageProject created using Adobe XD, Illustrator, and Photoshop
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