The Beachview Club + Hotel
Nestled among Jekyll Island’s most desirable and untouched real estate, this renowned-yet-reimagined Hilton Tapestry boutique hotel blends the charm and sophistication of low-country living with the timeless beauty of the Georgia coast.
The goal was to create an elegant, classic, and fresh new brand identity and website that embodied the the island’s charm.
Branding | Website Design | Art DirectionA custom serif logo was made to convey an elegant and timeless aesthetic. It was paired with a simple, clean sans-serif and hand-done illustrations of driftwood to tie back to the elements of the island.
Logo
IconThe logo can be condensed down into a singular ‘B’ mark to use on smaller assets and print items.
The badge is an alternative to the icon that can also be used on smaller assets or watermarked on photography.
Badge
Hotel Staff UniformsThe are uniforms light and classic with the logo embroidered on the chest and the icon on the sleeve for a personalized detail.
Business CardsA simple, elegant design was proposed with a heavyweight linen paper.
The website features large scale imagery and videos to capture the beauty of the island and create an engaging experience.
WebsiteProject created using Adobe XD, Illustrator, InDesign, and Photoshop
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